Notes
Memory
- Memory involves encoding, storage and retrieval. The Atkinson-Shiffrin model: sensory memory, short-term (working) memory, long-term memory.
- Long-term memory: explicit (episodic and semantic) and implicit (procedural, priming).
- Better encoding: deep processing, elaborative rehearsal, mnemonics, spacing and testing.
Forgetting and reliability
- Forgetting: encoding failure, decay, interference (proactive and retroactive), retrieval failure. Recognition is easier than recall.
- Memory is reconstructive. The misinformation effect shows memory can be changed.
Thinking
- Algorithms guarantee a solution; heuristics are shortcuts. Common biases: availability, representativeness, confirmation, anchoring, hindsight bias, overconfidence. Obstacles: functional fixedness and mental set.
Topics in this unit
Each topic has its own short notes and practice.
Practice
Spreading practice over time improves long-term retention.
Skills are stored in procedural (implicit) memory.
Old learning (French) interferes with recalling new learning (Spanish), which is proactive interference.
Suggestive wording can plant details in memory.
The first number sets a reference point.
Algorithms are step-by-step procedures that guarantee solutions.
Free response
Write your answer first, then open the scoring guide.
Free-response question
Zoe is preparing for a biology exam. She reads her notes five times the night before. During the exam, she cannot recall a term she thinks she knows ("it's on the tip of my tongue"). Her friend suggests she should have studied differently.
(a) Identify one weakness of Zoe's study method and describe a better one.
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Cramming relies on shallow, repeated reading. Better methods are spacing study over several days and testing herself (practice recall).
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(b) Explain how deeper (elaborative) encoding would help Zoe's retrieval.
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Linking the term to its meaning and to what she already knows creates more retrieval cues, so it is easier to find later.
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(c) Name the memory phenomenon that Zoe experienced, and name one retrieval strategy that may help.
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She experienced a tip-of-the-tongue state, a retrieval failure. She might use cues such as recalling the context, first letter or related concepts.
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