AP U.S. Government and Politics / Unit 4: American Political Ideologies and Beliefs
4.5 Measuring Public Opinion
Notes
Polls should use a random sample, a large enough sample, neutral question wording, and report a margin of error.
- Types: opinion polls, tracking polls, exit polls, benchmark polls, focus groups.
Practice
A poll of voters leaving the polling place is an:
Election day.
Which makes a poll more accurate?
Representativeness.
A margin of error of ±3% means:
Sampling error.
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