Notes
Attitudes and influence
- Cognitive dissonance is discomfort when beliefs and actions conflict. Persuasion techniques include foot-in-the-door and door-in-the-face.
- The fundamental attribution error overemphasizes personality over situation when explaining others' behavior.
Conformity and obedience
- Asch: people often conform to a unanimous group; one dissenter reduces conformity. Normative influence (to be accepted) vs informational influence (to be right).
- Milgram: about 65 percent went to the highest shock under authority. Obedience falls when others refuse or the authority is not legitimate.
Groups, prejudice and helping
- Social facilitation, social loafing, deindividuation, group polarization and groupthink.
- Stereotype (belief), prejudice (attitude), discrimination (behavior). Contact and shared goals reduce prejudice.
- Bystander effect: helping falls as the number of bystanders grows because of diffusion of responsibility.
Topics in this unit
Each topic has its own short notes and practice.
Practice
She is reducing the discomfort between belief and action.
Matching a group's judgment is conformity.
Following a direct command from an authority is obedience.
Effort drops when contributions are not identifiable.
A stereotype is a belief, prejudice is an attitude, discrimination is an action.
Responsibility is spread across many bystanders.
Free response
Write your answer first, then open the scoring guide.
Free-response question
Tomas sees a student drop her books and fall in the school courtyard. About 20 students walk by and no one stops. Later, Tomas learns that a classmate who was nearby thought, "Someone else will help." Tomas decides that the students are simply cold people.
(a) Name and explain the social psychology principle that explains why no one helped.
Show the answer and scoring guide
The bystander effect: when more people are present, each feels less personally responsible, which is diffusion of responsibility.
Check off the points you earned:
(b) Identify the error in Tomas's conclusion and explain it.
Show the answer and scoring guide
The fundamental attribution error: he blames personality ("cold people") and ignores the situational factor (a crowd).
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(c) Describe one thing a person could do to increase the chance that someone would help in a similar situation.
Show the answer and scoring guide
Point to one person and make a specific request, such as "You in the red shirt, please help her up." This removes the sense that someone else will do it.
Check off the points you earned: